Messaging
WhatsApp Cloud API
Sync messages, templates, delivery events, and business account activity.
Bring messaging, commerce, CRM, payments, productivity, and custom systems into the same operational flow.
Start with a supported connector or use WayConnect APIs and webhooks for custom operational systems.
Messaging
Sync messages, templates, delivery events, and business account activity.
Commerce
Power cart recovery, order updates, catalog journeys, and customer segments.
CRM
Keep contacts, lifecycle stages, owners, and conversation activity connected.
CRM
Coordinate leads, deals, follow-ups, and customer timelines across teams.
Payments
Trigger payment links, confirmations, receipts, and failed-payment recovery.
Productivity
Move campaign, lead, and workflow data into familiar operational sheets.
Collaboration
Send alerts, escalations, approvals, and operational updates to the right channel.
Developer
Build custom event-driven workflows with secure APIs and delivery controls.
WayConnect connects events to business decisions so every update can trigger the next useful action—with context and visibility intact.
Explore automationCapture an event from any connected system.
Apply conditions, ownership, and business rules.
Send messages, update records, or notify teams.
Bring outcomes back into one reporting layer.
For development teams
Use authenticated APIs, event subscriptions, retry-aware webhooks, and delivery logs to connect proprietary systems safely.
Open API resourcesFor operations teams
Connect data sources, route approvals, update records, and keep customer-facing teams aligned across tools.
Explore automationJoin businesses using WayConnect to automate communication, streamline operations, and scale growth.